The innovative guidebook offers personal biographies of business professionals and insights, advice and information for new entrepreneurs and business owners looking to grow their business to the next level; the effect is like a bit of virtual mentoring, if you had the “insider” view of what success looks like in practice. Phil Libin, CEO of Evernote once wrote, “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” That’s exactly how Pivonka felt about starting her chiropractic practice with her husband years ago. She is dedicated to helping to heal patients with her chiropractic practice and by using the latest in technology, preventative care, and chiropractic techniques; she hopes to change the world, one spine at a time. Dr. Pivonka is especially passionate about treating Scoliosis patients and her practice offers specialized braces, and comprehensive treatment that bring patients from several states to get the treatment they need. Dr. Pivonka says, “In Winning Ways: Insider Secrets for Business Success I share my story of how I got into Chiropractic, how I met my husband and what it was like to start and grow our practice. We are constantly looking for ways to improve our practice. We’ve had some growing pains along the way and I want other business owners to understand that is normal and that, like us, you can come out the other side of that growing process bigger, better and offering higher quality care to reach more patients. Over the years we’ve met other chiropractors just starting out and helped them get their practice off the ground—this book is another way to reach out and offer that helping hand to others in our field and other professions as well.” About Winning Ways In this powerful guide, business leaders and entrepreneurs Ken Sherman, Patricia Pivonka, D.C., John Herring, Kim Lenz, Chris Soto, Doug Rusk, Tim Rochford, Lori Neff, Jennifer Riggs and Jason Wiseman have teamed up to share with you their “winning ways,” offering insight into their “insider secrets” for creating business success. Winning Ways: Insider Secrets for Business Success offers a glimpse into the thoughts, strategies and plans of these highly successful entrepreneurs who work in more than 8 different industries serving clients all over the Northern hemisphere. Winning Ways explores the experience and secrets of these successful entrepreneurs by uncovering their earliest roots starting down the path of entrepreneurship to looking at their toughest failures, how they overcame obstacles, revealing their inner mindset and tracing their path to business success. By reading about their business strategy and discovering how, exactly they came to be so successful at what they so, you can learn about the key habits, actions and traits of success and apply them to your own business. In this unique guide, real entrepreneurs, CEO’s, and business owners in different industries share with you and show you how those traits look out in the real world, in practice. Winning Ways: Insider Secrets for Business Success is available in Kindle and Print formats on Amazon, at Barnes and Noble online, via iTunes and at other online retailers. To order a copy of the book from Amazon please visit: http://www.amazon.com/.

A watch and wait approach has no positive effects for the scoliosis patient. Dr. Pivonka asserts, “We’re talking about a deformity in the spine. So we can either sit there and watch the deformity get worse or we can try to prevent the deformity from progressing. Prevention and correction is the approach we take.” Bracing treatment for scoliosis can be accomplished using either hard braces or the newer soft bracing technology. “Common hard bracing treatment options are mainly used to stabilize a patient but do not typically cause correction to the spine”, said Dr. Pivonka. He added that hard scoliosis bracing options are based on an antiquated ideology. “Many hard bracing options can cause muscular weakness. Once the brace is removed, the weakened muscles then lead to tremendous spinal regression back towards where the patient was before. For hard bracing treatment, Dr. Pivonka uses the ScoliBrace which relies on causing an over-correction; putting reverse stresses in the spine that can cause a larger amount of change compared to other hard braces.” When opting for hard brace treatment, he identified that the ScoliBrace is far more effective in treating patients, and that the regression of patients when the hard brace is removed is significantly less than with any other hard scoliosis brace. A newer, even more exciting treatment option that Dr. Pivonka discovered during his quest for solutions, is a soft brace treatment using the SpineCor brace. Primarily, the SpineCor brace is an adjustable, non-invasive technique that provides flexible, inconspicuous correction that continues as a child moves and grows. Dr. Pivonka stated, “In cases where the curve of the spine is less than 40 degrees, the SpineCor brace allows patients to enjoy a complete range of motion without restriction. It also eliminates muscle atrophy while increasing tone in a corrected posture. The soft SpineCor brace can even help to eliminate pain and stop scoliosis before it gets worse.” According to a recent study by the NIH (National Institute of Health), published in the New England Journal of Medicine, bracing in adolescents with idiopathic scoliosis reduces the likelihood that the condition will progress to the point of requiring surgery. In many cases, the soft SpineCor brace claims to have eliminated the need for surgery, with users experiencing an 89% success rate. Clearly bracing is worthy of consideration as a preventative and corrective scoliosis treatment option. Besides being more comfortable, the soft SpineCor brace is nearly undetectable when worn under clothing and is the only scoliosis brace that preserves normal body movement and growth and allows normal activities of daily living. In fact, patients with the SpineCor brace are encouraged to be physically active while wearing it. “For my daughter’s scoliosis treatment, we chose the SpineCor soft brace. She is very athletic and involved in several sports and physical activities, so we looked for an option that would not restrict her motion. The results were nothing short of amazing. So amazing in fact, that I became certified in SpineCor corrective bracing and am currently one of very few providers in Arizona to offer this exciting treatment option”. For patients suitable for SpineCor treatment, the brace is custom fitted and the patient is taught how to use it effectively. Generally, to achieve maximum results, the brace should be worn during the day and may be worn for up to 20 hours at a time. Follow up visits may be needed every 3 to 6 months, depending on the patient’s growth, to make the necessary adjustments to the elastic bands. Dr. Pivonka is knowledgeable in all facets of scoliosis treatment; surgical options, manipulative care, and exercise and bracing options. Focusing on non-invasive, corrective care utilizing bracing and specific scoliosis exercises, he has helped his patients reverse the effects of scoliosis and lead an active lifestyle. To learn more about Dr. Pivonka and scoliosis treatment options, visit his scoliosis website at www.CorrectScoliosis.com or call 480.892.0022 to schedule a free consultation at his chiropractic facility in Gilbert, Arizona.

Scoliosis is a progressive sideways curvature of the spine. It occurs in 2-4% of the adolescent population and is more prevalent in girls. The best results are achieved when it is detected early. However, most schools no longer perform scoliosis screenings on site, so Dr. Pivonka has seen a significant increase in the severity of the curves that present in patients visiting her office. Scoliosis is not a curable condition. All treatments are aimed at managing the Scoliosis. The cause of Scoliosis is typically genetic. Dr. Pivonka explains, “There is a weakness in one of the ossification centers in the vertebral body on one side that causes the vertebrae to malform in a 3-D pattern. This causes the adjoining vertebra above and below to bend out of position, creating what I call a ‘corkscrew affect or chain reaction’ that eventually progresses into either a single or double scoliosis as the body tries to compensate. The most important thing to realize with Scoliosis is that it is not just a bone out of place. It is an actually deformity of the vertebra. So just as if the foundation of your house was off, you wouldn’t just leave it or over time it would worsen. Goals in scoliosis treatment are to stabilize the spine and keep it centered to prevent it from worsening.” Until recently, the medical community has taken a “Wait and See” approach to Scoliosis, but now there is new research and there are new treatments available. “I think over the years the orthopedic community saw minimal results with non-surgical methods such as the TLSO brace, or even general chiropractic care or physical therapy treatments. So they incorporated a just “Wait and See” approach to scoliosis care which is now simply outdated,” Dr. Pivonka explains. “If a scoliosis worsens to the high 40 degrees or more they will generally recommend surgery. It is critically important to reach out to the scoliosis community and let them know that there are now more reliable non-surgical methods available. There are definitely times that surgery is recommended as the best option. This typically occurs when a scoliosis wasn’t caught early enough. This is why the early detection of scoliosis is so important. Statistics are clear that if a scoliosis exceeds 30 degrees it can worsen by 1 degree per year throughout a person’s life. All avenues of non-surgical treatments should be pursued to keep the curves in a scoliosis as minimal as possible. To use the ‘Wait and See’ approach for the treatment of scoliosis only increases the possibility of requiring surgery dramatically,” she adds. Over the last 20 years less invasive, non-surgical methods of treating scoliosis have become available. In many cases, devices such as the Spinecor Dynamic Scoliosis brace are used, which is what Dr. Pivonka’s daughter wears for her Scoliosis. This is a soft brace that can be worn underneath clothing so it has a high patient tolerance and studies show it has a 97% retention rate of maintaining the results achieved after weaning out of the brace. For more difficult cases there is the Over-Corrective Scolicare brace, which can put a more direct force into the apex of the scoliosis and hold the patient in an over-corrected posture 20 hours per day. Specific neuromuscular rehabilitation exercises are used to maximize results. There are several risk factors for Scoliosis. Click Here to watch a video about how to do a home Scoliosis check Dr. Patricia L. Pivonka, D.C. graduated from Colorado State University in 1988 with a Bachelors of Science degree in Exercise and Sports Science. She played Division I volleyball at Colorado, then graduated Cum Laude from Life University in 1993. She is a certified provider for the Spinecor Dynamic Scoliosis brace and the Scolibrace. To find a chiropractor who treats Scoliosis in your area visit: http://www.idealspine.com/. Visit http://www.correctscoliosis.com/ for more information.